My Philosophy: Intuition First, Strategy Always

I lead with intuition—and back it with strategy.
Even when a choice didn’t “make sense” on paper, my gut always pointed me in the right direction. That instinct has helped me spot opportunities before others saw them, pivot when something felt off, and build a career (and now a business) that aligns with who I really am.

Intuition isn’t fluff—it’s focus. It’s clarity in a world full of noise.

My Experience: Data-Backed Instinct, Real Results

With 20+ years in retail—spanning visual merchandising, e-commerce, and mobile commerce—I’ve learned how to blend instinct with insight. I’ve scaled categories, identified winning products, and driven growth by trusting both the numbers and my gut.

My biggest wins came from seeing what others missed. From building out underdeveloped spaces to optimizing for trends before they hit, I’ve always had a feel for what’s next—and the results to prove it.

Eventually, I felt the burnout. But that led to breakthrough. One night, the idea for my consulting business poured out effortlessly—and I knew it was time to help others do the same: move with clarity, confidence, and alignment.

Timing is everything. Trust your gut, trust the process, and you’ll unlock success that’s not only measurable—but deeply meaningful.

My Mission

To help brands and leaders make smarter, bolder, more aligned decisions—faster.
I work with people who are ready to grow, but want to do it in a way that feels right—not forced. Together, we combine instinct, data, and strategy to unlock their next level—whether it’s a business shift, brand reset, or breakthrough moment.

When you trust your gut, everything starts to click.

Let’s Connect!

I offer hourly consulting or customized project-based solutions tailored to your needs. Not sure what’s best for you? Let’s chat!

Book a free 20-minute consultation, share what you’re looking for, and I’ll help you find the best fit. I’ll be in touch soon!